Elli St. George, Sr. Partner

Elli St. George is an accomplished leadership coach and behavior economist. As a Senior Partner at The Nova Consulting Group, a leadership and sales team coaching and consulting practice, she brings essential elements to the practice’s merge of functional practitioners and behavioral economics. As a thought leader in Economy 2.0 leadership methodologies and a high-value asset to her clients, she provides the knowledge, insight, and judgment necessary to succeed in today’s information parity, knowledge, and scientific-based economy.

With over 25 years of first-hand experience as a masters-level clinician and leadership coach, Elli has amassed the credentials necessary to produce positive outcomes for her clients in the US and internationally in Ireland and Northern Ireland. Her application of evidence-based practices to real-world issues gives leaders and teams concrete options to move them forward in powerful ways. From helping individual team members and leaders identify their “Ideal Self” to coaching teams and leaders in building sustainable, growing organizations, Elli has earned the respect and admiration of numerous clients and peers.

Steve Awtrey, PCC, Sr. Managing Partner

With more than thirty years of front-line sales experience working with renowned Global Fortune 2000 organizations like Proctor & Gamble and Diageo PLC (formerly GrandMet PLC) and startups such as Manufacturing Support, Inc., Enable Global Services and Pinpoint Corporation, Steve has gained a unique perspective on how organizations can thrive. Over the years, he has developed the tactical and strategic skills to drive elite performance at individual and team levels.

Steve firmly believes that the key to achieving higher performance levels in today’s hypercompetitive global business environment lies in understanding the decisive role of human behavior. He coaches leaders to comprehend human nature and accept that people don’t always act rationally. Through his work with clients, he helps them understand how employees and customers behave.

By combining his organizational and operational skills and expertise with his deep understanding of behavioral economics, Steve helps his clients achieve optimal levels of sustainable performance in today’s knowledge-based economy. He partners with clients to create tailored solutions that drive results by leveraging the power of human behavior.