Pros and Cons of Ethical vs Traditional Persuasion Methods
Nova Consulting2023-05-09T12:27:32-04:00In a business-to-business (B2B) selling situation, persuading potential buyers to purchase is essential to the sales process. However, the methods used to persuade can have different impacts on the ethical implications of the sales pitch. In this blog post, we will compare ethical persuasion to traditional methods of persuasion in a B2B selling situation. [...]