Persuasion Archives

9 08, 2023

The Art of Ethical Persuasion
The Art of Ethical Persuasion

Ethical Persuasion, General, Persuasion, Sales Performance

The Art of Ethical Persuasion

Nova Consulting2023-08-09T15:11:19-04:00

Selling shows up in a lot of places that are not sales-specific. Lawyers, architects, c-suite executives, and communications professionals are just a few examples of people who are expected to sell but may not be salespeople. Ethical Persuasion can be the ticket to a more natural and effective way to sell. Recently we had [...]

The Art of Ethical PersuasionNova Consulting2023-08-09T15:11:19-04:00

9 05, 2023

Pros and Cons of Ethical vs Traditional Persuasion Methods
Pros and Cons of Ethical vs Traditional Persuasion Methods

Execution, General, Persuasion, Sales Performance, The Human Element

Pros and Cons of Ethical vs Traditional Persuasion Methods

Nova Consulting2023-05-09T12:27:32-04:00

In a business-to-business (B2B) selling situation, persuading potential buyers to purchase is essential to the sales process. However, the methods used to persuade can have different impacts on the ethical implications of the sales pitch. In this blog post, we will compare ethical persuasion to traditional methods of persuasion in a B2B selling situation. [...]

Pros and Cons of Ethical vs Traditional Persuasion MethodsNova Consulting2023-05-09T12:27:32-04:00