Perfecting the Sales Conversation: Discovering the Pain
Nova Consulting2023-05-06T10:52:20-04:00We must "find and solve the pain," to be told by traditional sales pontiffs. Sellers who leverage behavioral science in their methodology know that two equal and powerful motivators are at the core of every buying decision. Loss (pain) is one. Gain is the other. However, getting to the real reasons that motivate a [...]