Just Make the Numbers – The Unintended Consequences of the Pursuit of Short Term Goals
Nova Consulting2022-12-02T17:51:20-05:00It is the end of the period and you must motivate your sales team to close opportunities to meet your revenue goals. What do you do? If you know and understand the behavioral science that drives our human actions. Pursuit of short term goals is full of unintended consequences. As William H. Murphy, Associate [...]