Listening to Understand: Sales Conversations That Matter in the Digital Age
Nova Consulting2024-06-04T16:57:36-04:00Even in the Before Time (remember those years before COVID?), buyers were moving away from salespeople and changing when and how sales conversations happened. In our first white paper, Window Into the Buyer’s Mind, we noted that 70.2% of B2B buyers interacted with buyers after they defined their needs (All That Glitters Is Not [...]
