What sales approach do you use the most? Most salespeople are inclined to build a relationship with the buyer through the adaptive selling approach. Adaptive selling is one of the best ways to build a relationship with the buyer and gain their trust. There is, however, a subtle and potential pitfall when using adaptive [...]
Sales Performance Behaviors Sales and marketing budgets will consume an average of 12% of company revenues, according to the Gartner 2016-2017 CMO Spend Survey. With that level of spending focused on promoting your company's products and services, you want to ensure that your most potent customer-facing asset, your sales team, is trained and coached on [...]
In the rapidly evolving landscape of sales, the tactics and strategies of the past have lost their effectiveness. In addition, the rise of the Economy 2.0 has ushered in a new era of buyer expectations and demands, presenting unique challenges for sales teams striving to meet revenue targets using outdated Economy 1.0 approaches. The [...]
