The Less Than The Truth: How Effective Sales Coaching Can Reduce Dishonestly Among Salespeople
Nova Consulting2023-05-06T17:12:47-04:00The ugly truth is that we, as humans, lie. We do it all the time for various reasons. A study by the University of Massachusetts found that in a 60-minute conversation, most of us lie at least once! Add time pressure and self-interest to every sales situation, and you have a recipe for disaster. [...]