1 03, 2021

Of HERO and Multiple Routes of Persuasion-The Sales Lab

2023-05-06T10:36:06-04:00

We follow several researchers for our work at The Nova Consulting Group, but one of our favorites is Dr. Willy Bolander. Dr. Bolander is the Carl DeSantis Associate Professor of Marketing at the University of Florida, and it is worth your time looking at his research. He recently interviewed us about The Advanced Sales [...]

Of HERO and Multiple Routes of Persuasion-The Sales Lab2023-05-06T10:36:06-04:00
27 03, 2020

Sales Leadership and Perceived Risk In Troubled Times

2023-05-06T10:45:28-04:00

How do you define "crisis?" A turning point, a moment of danger, or a death knell? And what do you do when you define that there is a crisis? The way forward can be murky with events like COVID-19, industry disruptions, or economic downturns. You still have to meet your revenue goals, and the [...]

Sales Leadership and Perceived Risk In Troubled Times2023-05-06T10:45:28-04:00
19 07, 2017

Irritants Teach Us To Be Better Leaders

2023-05-06T16:17:36-04:00

“Everything that irritates us about others can lead us to an understanding of ourselves”          -Carl Jung True, but Carl Jung left out one crucial part. The key is stopping to ask yourself “why” you feel irritated in the first place. The best coaches and leaders ask that sort of question. They know they [...]

Irritants Teach Us To Be Better Leaders2023-05-06T16:17:36-04:00
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