Steve Awtrey Archives

1 03, 2021

Of HERO and Multiple Routes of Persuasion-The Sales Lab
Of HERO and Multiple Routes of Persuasion-The Sales Lab

General, Leadership, Process, Sales Performance

Of HERO and Multiple Routes of Persuasion-The Sales Lab

Elli St. George2023-05-06T10:36:06-04:00

We follow several researchers for our work at The Nova Consulting Group, but one of our favorites is Dr. Willy Bolander. Dr. Bolander is the Carl DeSantis Associate Professor of Marketing at the University of Florida, and it is worth your time looking at his research. He recently interviewed us about The Advanced Sales [...]

Of HERO and Multiple Routes of Persuasion-The Sales LabElli St. George2023-05-06T10:36:06-04:00