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    How Does Your Buyer Remember You?

    Buyer, will you remember me? It is a curious thing. Most B2B buyers do not perceive sellers as different from one another. Given how much work goes into the development of products and services, [...]

  • Mid-Year Sales Review: Simplify and Stop Pushing

    Mid-year is such a turning point for a sales team. You can notice trends, problems, and opportunities. However, those problems can be magnified when the sales team is behind in its mid-year goal. On [...]

  • Listening to Understand: Sales Conversations That Matter in the Digital Age

    Even in the Before Time (remember those years before COVID?), buyers were moving away from salespeople and changing when and how sales conversations happened. In our first white paper, Window Into the Buyer’s Mind, [...]

2710, 2022

Looking for an End-Of-Year Forecast? Why Your Team is Likely to Give You an Inaccurate Forecast

By |Categories: Leadership, Sales Performance|Tags: , , , , , , |

In 1951, Jay Gould wrote in the Journal of Marketing that "a sales forecast [...]

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