Selling shows up in a lot of places that are not sales-specific. Lawyers, architects, c-suite executives, and communications professionals are just a few examples of people who are expected to sell but may not be salespeople. Ethical Persuasion can be the ticket to a more natural and effective way to sell. Recently we had an opportunity to be guests and talk about Ethical Persuasion on a webinar organized by Tony Cheevers of Researchscape International and John O’Dwyer of O’Dwyer PR. Unfortunately, technology got the best of us, and we were unable to complete the webinar. Thank you to Tony and John for the opportunity, even if it didn’t go quite right.
John O’Dwyer invited us to post an article about the Art of Ethical Persuasion on O’Dwyer PR News, and we are delighted to share it.
To say that persuasion is misunderstood may be an understatement. For non-traditional sellers, like communications professionals, there are a lot of myths and beliefs. Some persuasive tactics actually leave the other person feeling duped or used, even if it is benign.
Discover how pressing someone’s emotional buttons or their biases (scarcity, anyone?) can hamper long-term relationships.
When you think about sales effectiveness at your organization, does it seem like you are close but just missing those unique elements that give you that competitive edge? Looking for a way to understand how your buyer thinks, decides, and reveals information? At The Nova Consulting Group, we believe that professional selling is a craft. With the Advanced Sales Conversation©, you have those missing elements that move your salespeople from competency to mastery. With our deep understanding of what makes and sustains high-performance organizations, we provide integrated solutions that do not replace your sales methodology and yet advance a progressive selling mindset. Be bolder, more insightful, and get results. To learn more about how to master the craft of sales and encourage sustainable high performance, call (617) 933-7249 or email info@novaconsultinggrp.com.
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